Personal Guidance
Let’s find your perfect piece.
Looking for something specific? Brad can help you explore the collections, choose a meaningful gift, or create something uniquely yours.
Talk to BradHolyoke, Massachusetts
For all your
jewelry needs.
Independent fine jewelry craft in Western Massachusetts. From custom engagement rings hand-set in our Holyoke studio to certified loose diamonds, heirloom restoration, and luxury timepieces — created with timeless integrity and honest pricing.
The Brad Matthew Promise
A Bigger, Better Diamond for Less
Guaranteed • Lifetime Care
The Holyoke Showcase
Take a tour inside our 2225 Northampton St showroom. Handcrafted engagement rings, certified natural diamonds, and expert bench jewelry artistry backed by Brad's lifetime guarantee.
Custom Design Studio
Master Bench Repairs
Certified GIA Diamonds
Immediate Cash for Gold
Curated Collections
Fine jewelry for life’s defining moments.
For more than two decades, Brad Matthew Jewelers has curated Western Massachusetts’ most enduring selection of designer bridal suites, certified natural diamonds, precision Swiss & Japanese timepieces, and bespoke custom jewelry — without the inflated chain store markups.
ArtCarved Bridal
Wedding Rings
ArtCarved heritage bands and bespoke engagement rings, sculpted for enduring elegance and comfortable everyday wear.
View Selection →
Loose Diamonds & Gems
Diamonds & Gems
GIA-graded loose diamonds and vibrant colored gemstones, sourced directly so you receive exceptional carat and clarity for less.
Discover Diamonds →
Authorized Retailer
Citizen Watches
Light-powered Citizen Eco-Drive watches, from elegant everyday timepieces to precision chronographs made for life's adventures.
Explore Watches →
Diamond & Gemstone Jewelry
Allison-Kaufman
Discover radiant diamond jewelry and richly colored gemstones, crafted into rings, earrings, and pendants for memorable occasions.
Explore the Collection →
Bridal & Fine Jewelry
Stuller
Explore engagement rings, wedding bands, and fine jewelry, with distinctive settings to make your next piece uniquely yours.
Discover Stuller →
Custom Men's Wedding Bands
Lashbrook Designs
Personalize your wedding band with distinctive metals, natural materials, and intricate inlays that tell your own story.
Design Your Band →
Mountings & Finished Jewelry
Overnight Mountings
Find beautifully crafted ring settings, diamond bands, and finished jewelry to bring your personal vision to life.
Explore the Designs →
Classic Cape Cod Jewelry
LeStage — Cape Cod Jewelry®
Discover classic Cape Cod bead bracelets and coordinating rings, earrings, necklaces, and anklets. Ask Brad to help you find your perfect piece.
Explore LeStage →
Fine Jewelry & Gemstones
Quality Gold
Explore gold and silver jewelry, gemstone pendants, chains, earrings, and gifts. Ask Brad about availability and ordering.
Explore Quality Gold →
Bespoke Studio & Master Bench
Custom design and heirloom restoration.
Bring your vision to life or restore a cherished family piece. At our bench in Holyoke, master jewelers work directly with you — transforming loose gems, sketches, and antique heirlooms into one-of-a-kind treasures built to last generations.
01
Concept & Inspiration
Share sketches, Pinterest boards, or family heirloom stones you'd love to remount.
02
Gem Selection & CAD
Select certified diamonds or gems and review photorealistic 3D digital renderings.
03
Master Handcrafting
Cast in gold or platinum, then precision-set and hand-polished at our Holyoke bench.
04
Showroom Delivery
Try on your finished piece with our lifetime warranty and free annual cleaning.
Precious Metal Trade-In
Turn unworn treasures into immediate cash.
Whether parting with broken chains, scrap gold, dental gold, sterling flatware, or estate diamonds, Brad Matthew provides honest, transparent valuations calibrated to daily precious metal markets. Appraisals are conducted right before your eyes with instant on-the-spot payment.
10k, 14k, 18k & 24k Gold
Sterling Silver & Hollowware
Dental Gold & Scrap Pieces
Estate Diamonds & Coins
Our Founding Promise
“A bigger, better diamond for less — guaranteed.”
Serving Holyoke, Northampton, and Western Massachusetts with honesty, artistry, and family pride for over 20 years
Visit the Showroom
2225 Northampton Street
Holyoke, MA 01040
Conveniently located on Route 5 in the plaza
413.536.5655 | 413.536.7337
Conveniently located on Route 5 in the plaza
413.536.5655 | 413.536.7337
Weekly Hours
Store Hours
Monday10am – 5pm
Tuesday10am – 6pm
Wednesday10am – 6pm
Thursday (Late Night)10am – 8pm
Friday10am – 6pm
Saturday10am – 4pm
SundayClosed